More than 3 billion people use the Internet on a regular basis; however, even with all this traffic, there is no guarantee that any of these users will make their way to your website. You have to set yourself apart from the pack if you want to accomplish this. Incorporating personal stories into your campaign to increase traffic to your website is an excellent way to accomplish this goal.   

What Are Personal Stories?

Personal stories are just what they sound like, a personal account. These stories can range from a personal testimony about a particular product or an emotionally driven story that ignites the reader to take action. Whatever the theme of the piece, these stories are both relatable and don't sound sales copy, making them more enjoyable to read and most importantly, believable.   

Have A Goal In Mind

Have a goal in mind with the story.  Your goal should be what course of action you want people to take after they read the story. For instance, if you are selling a product, your goal could be for visitors to realize that they need your product after reading the story.

This reason this is important is that when you have a goal in mind it will be far easier to select a story best suited to meet this need. If you're having trouble determining your goal, take a few moments to think about the audience that you are catering to and go from there.

Speak With The Writer

It's also a good idea to speak with the writer who you plan to work with. This is important whether you plan to purchase a prewritten story or you plan to have the story crafted specifically for your website. This is important for several reasons. First, this will help you better plan your budget. Writers who craft personal stories often base their fees in two ways: as a ghostwriter or a guest writer. 

As a ghostwriter, you generally have full rights to the story and are not required to give the writer credit. As a guest writer, you may not have full rights to the piece and you generally only pay a usage fee. In many instances, a piece prepared by a ghost writer is more expensive. Secondly, speaking with the writer can better ensure your goal is met.

If you're looking for a new approach, personal stories are an effective and unique way to drive traffic to your website.